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Paideia Consulting LLC

Services & Pricing

Graduate & Doctoral Admissions Coaching

Strategic guidance for applicants pursuing master’s, Ed.D., Ph.D., and Psy.D. programs.

Background

About this work

Applying to graduate or doctoral programs is one of the highest-stakes pieces of writing most people will ever do, and most applicants do it without ever having seen the process from the inside. I have. For more than 20 years, I have worked in higher education admissions, most recently as Associate Director of Admissions at a top-25 professional school. I hold a Ph.D. in Educational Leadership and Policy from The University of Texas at Austin, where I completed my doctoral work while continuing in a full-time admissions leadership role.

That combination, credentialed insider and seasoned practitioner, is unusual in admissions coaching. Most coaches have done one or the other. I do this work because the difference between a strong application and a forgettable one is rarely about credentials; it is almost always about clarity, fit, and the discipline of revising. Those are coachable skills, and I enjoy coaching them.

Fit

Who I work with

My clients are typically:

  • Applicants to master’s, Ed.S., Ed.D., Ph.D., and Psy.D. programs in education, higher education administration, counseling, social sciences, and adjacent fields.
  • Working professionals returning to graduate school after several years in industry.
  • First-generation graduate school applicants navigating the process without family precedent.
  • Career-changers needing to translate prior experience into a compelling academic narrative.
  • International applicants navigating U.S. admissions conventions.
  • Applicants from earlier unsuccessful cycles ready to do this differently.

If your situation does not fit one of these categories but you think we might still be a good match, please reach out. I would rather decline a fit conversation than take on work where I cannot deliver disproportionate value.

Approach

How we work together

Every engagement begins the same way: you complete a detailed intake questionnaire, I review it carefully alongside any draft materials you provide, and we hold a kickoff conversation where I present a written strategy proposal specific to your case. From there, the work depends on which service you have chosen.

I work primarily asynchronously. Most of my best feedback happens in writing, with track changes and detailed margin notes, where you can sit with it, return to it, and revise on your own schedule. Synchronous calls are scheduled where they add value, not by default.

All work is delivered remotely. I am based in Fort Worth, Texas, and serve clients across the United States and internationally.

À la carte

Individual Services

Best for applicants who need focused help on one or two specific pieces of the application. Each service stands alone and can be combined with others.

Pricing is current as of July 1, 2026 and is subject to change. The fee for your specific engagement is confirmed in your Coaching Services Agreement and Selected Services Exhibit.

Statement of Purpose Review

$295

Deep, structural feedback on the single most important document in your application.

What’s included
  • Full read of your current draft (up to 1,500 words)
  • Comprehensive written feedback covering structure, opening, narrative arc, fit articulation, and closing
  • Line-level editorial notes via track changes
  • Suggested revisions framework you can apply yourself
  • One round of follow-up feedback on your revised draft (within 30 days)
Turnaround
First draft of feedback within 5 business days of receipt.
Best for
Applicants with a draft in hand who need expert eyes before submitting.

Academic CV Review

$195

Reformat and reframe your CV for graduate school admissions committees.

What’s included
  • Full review of your current CV against academic conventions for your target field
  • Reorganization recommendations (what to lead with, what to cut, what to expand)
  • Specific language suggestions for research, teaching, and service descriptions
  • Track-changes edits where helpful
  • One round of follow-up feedback on your revised version (within 30 days)
Turnaround
First draft of feedback within 5 business days of receipt.
Best for
Applicants whose résumés need to be translated into the format and emphasis expected by graduate admissions committees.

School-Fit Strategy Memo

$395

A written analysis of where you should apply and why, tailored to your goals and profile.

What’s included
  • Analysis of 8–12 programs you are considering (or recommended programs you have not considered)
  • Honest assessment of fit, reach, and match across the list
  • Specific faculty, research centers, and program features matched to your stated interests
  • Funding landscape overview for each program
  • Application strategy recommendation: priority schools, sequencing, deadlines
  • Delivered as a polished written memo you can refer back to throughout the cycle
Turnaround
Delivered within 7 business days of intake completion.
Best for
Applicants who are early in the cycle and need help building a smart, strategic application list, or who have a list and need an honest second opinion.

Letters of Recommendation Strategy

$175

A coached, written plan for who to ask, how to ask them, and what to give them.

What’s included
  • Review of your potential recommender list with assessment of each
  • Recommendation on the strongest three-letter combination for your applications
  • Custom ask templates for each recommender
  • A “brag sheet” template to give each recommender, tailored to your story
  • One 30-minute call to walk through the plan and answer questions
Turnaround
Plan delivered within 5 business days; call scheduled within 2 weeks.
Best for
Applicants who are unsure who to ask, how to ask, or how to set their recommenders up to write the strongest possible letters.

Interview Preparation

$295

Structured preparation for graduate program interviews.

What’s included
  • Custom list of likely interview questions for your specific programs
  • Written guidance on the answers that work and the answers that don’t
  • One 60-minute mock interview via video call
  • Real-time feedback during the mock, plus a written debrief within 48 hours
Turnaround
Mock interview scheduled within 1 week of booking.
Best for
Applicants who have received interview invitations and want to walk in prepared rather than improvising.
Comprehensive

Packages

Best for applicants who want strategic guidance across the entire application, not piecemeal help. Packages are priced at a meaningful discount relative to assembling the same services à la carte.

Application Foundation Package

$1,095

Strategic support across your core application materials, designed for the applicant who has a clear sense of where they’re applying and wants expert help getting their materials right.

What’s included
  • Detailed intake review and written strategy proposal
  • 60-minute kickoff strategy call
  • Statement of Purpose review with two rounds of feedback
  • Academic CV review with two rounds of feedback
  • Letters of Recommendation strategy memo and ask templates
  • Two 30-minute check-in calls scheduled across the engagement
  • Email support throughout the engagement (response within 2 business days)
Turnaround
Engagement runs approximately 6–10 weeks depending on your timeline.
Best for
Applicants applying to 4–8 programs in a single cycle who want expert help across the core materials.

Full Application Partnership

$2,295

Comprehensive end-to-end coaching from school selection through final submission, designed for the applicant who wants a strategic partner throughout the entire process.

What’s included
  • Everything in the Application Foundation Package
  • School-Fit Strategy Memo covering up to 12 programs
  • Unlimited rounds of feedback on Statement of Purpose and CV (within engagement window)
  • Diversity statement, research proposal, or writing sample selection guidance (as applicable)
  • Mock interview preparation (if interviews are received during the engagement)
  • Funding strategy guidance, including external fellowship review
  • Weekly check-in calls during the most intensive 4 weeks of the cycle
  • Priority email and text support throughout the engagement (response within 1 business day)
Turnaround
Engagement runs approximately 12–20 weeks depending on your application timeline.
Best for
Applicants who want a strategic partner from start to finish. This includes first-generation applicants, career changers, applicants reapplying after a prior cycle, and applicants targeting highly competitive doctoral programs.
Most Comprehensive

Doctoral Distinction Partnership

$2,995

The most comprehensive offering, designed for applicants pursuing multiple programs or degree types at once, or who want a full-cycle strategic partner with a built-in safety net if the cycle does not go as planned.

What’s included
  • Everything in the Full Application Partnership
  • School-Fit Strategy Memo and coordinated application strategy covering multiple degree types or up to 20 programs across concurrent cycles
  • Dedicated strategy session for applicants pursuing more than one degree type simultaneously (for example, Ph.D. and Ed.D. programs in the same cycle)
  • Extended engagement window covering the full admissions cycle, including reapplication or waitlist strategy within 12 months at no additional cost, if needed
  • Biweekly check-in calls throughout the full engagement, not limited to a single intensive stretch
  • Priority email, text, and call support throughout, with same-day response during peak deadline weeks
Turnaround
Engagement runs approximately 16–28 weeks, spanning a full multi-program application cycle.
Best for
Applicants pursuing multiple doctoral or graduate programs simultaneously, applicants running highly competitive multi-school strategies, or applicants who want a full application-cycle safety net that includes reapplication support if needed.

What I do not do

Being clear about what I do not offer is as important as being clear about what I do. I will not:

  • Write your application materials for you. I will coach, edit, and strategize. The voice and content must be yours. Admissions committees are skilled at detecting otherwise, and your future graduate program needs to admit you, not a version of you that exists only on paper.
  • Guarantee admission to any specific program. No reputable coach can. What I do commit to is honest feedback, careful strategy, and disciplined work.
  • Work with applicants to J.D. (law) programs or to any program within the Texas A&M University System.
  • Continue an engagement that is not productive. If we are not a fit, I will say so early and refund any unearned portion of your fee.
The fine print

Policies

Payment

À la carte services are paid in full at booking. Packages may be paid in full at booking (preferred) or in two equal installments: half at booking and half before the midpoint deliverable. Payment is via secure invoice (Stripe). I accept all major credit cards and ACH transfer.

Refunds

If I have not yet begun work on your engagement, you will receive a full refund. Once work has begun, refunds are prorated based on work delivered. If at any point I conclude that I cannot help you effectively, I will end the engagement and refund any unearned portion of your fee. A $175 nonrefundable onboarding/administrative fee applies to all engagements. Full refund and cancellation terms are set forth in your Coaching Services Agreement.

Confidentiality

Everything shared in our work together is confidential. Insights gained through coaching may inform educational content I create, but never in a form that could identify you. I will always request explicit permission before referencing any specific aspect of your story, even anonymously.

Timeline

Stated turnaround times reflect first-draft feedback. Total engagement length depends on the speed of your own revisions and your application deadlines. I generally accept new clients on a rolling basis, but will pause intake when current commitments require my full attention.

Communication

Most communication is via email. Scheduled calls are conducted via Zoom. I respond to client emails within 1–2 business days during active engagements. I do not work weekends except on prior arrangement for specific deadline support.

Next steps

How to begin

If you would like to work together:

  1. 1

    Email me at [email protected] with a brief note about your situation: what degree you are pursuing, which application cycle, and which service or package interests you. A few sentences is plenty.

  2. 2

    I will reply within 2 business days, usually with a few clarifying questions and, if we appear to be a fit, a link to book a complimentary 20-minute fit conversation. This fit conversation is limited to assessing mutual fit and does not constitute coaching or professional advice.

  3. 3

    After the fit conversation, if we agree to work together, I will send a service agreement and invoice. Once paid, you will receive the intake questionnaire and our work begins.

There is no obligation in any conversation prior to the signed agreement. I would rather have an honest fit conversation that ends in “we are not the right match” than begin an engagement neither of us is excited about.

A closing note

Graduate school applications are emotional work as much as intellectual work. They ask you to articulate, in unfamiliar language, what you want your professional life to mean. Most applicants underestimate how difficult that is until they are sitting in front of a blank screen at midnight. My job is not to make that work easy (it isn’t easy) but to make it less lonely and more productive.

The applicants who do best are the ones who arrive willing to be coached, willing to revise, and willing to be honest about what they want and where they are starting from. If that is you, I would be glad to talk.

Mario A. Villa, Ph.D. Founder, Paideia Consulting LLC [email protected]